Mini Babybel – Action Wii

Mini Babybel: Brand activation Wii

By capitalising for the second year on its Mini Babybreak concept, Bel’s agency appealed to the adult public without distancing itself from the kids, via an activation with a unifying issue: the Wii console.

Creation and realisation of the website in Flash (2008), of the online campaign and realisation of the print.

84,340 unique visitors
61,670 attendees
28,300 opt-in addresses