Every day, Belgians watch an average of 3 hours and 15 minutes of television (*1) and listen to the radio for 2 hours and 27 minutes (*2). It is therefore very interesting for your brand to give these two media a prominent place in your communication strategy.
If it is understood that the digital media (and these famous GAFA that we often talk about (Google, Amazon, Facebook and Apple), are taking more and more market share on the advertising investment, the effectiveness of these messages, and their memorization is not always there.