Leerdammer: Brand Activation Smeg

An activation whose success will soon become a European case-story…

The challenge for the TV tag: a few still images received and a simple briefing: create and produce a TV tag that looks great!

225,200 unique visitors
159,700 participants in the competition
69,600 opt-in addresses

Website architecture.
Creation/delivery of all print, online campaign and TV tag (images/sound).