Permis B, or how to unleash the passions!
With its “shock” images, the communication we developed for Permis B unleashed passions on Facebook. We either loved it or hated it, but we talked about it a lot. Within the first two days of its launch, 186,000 people had already seen and commented on the campaign’s visual on the Permis B Facebook page. Nine days later, there were more than 700,000 Facebook impressions! The subject of reports on “7 sur 7” and “La Première” (RTBF Radio), this small driving school went from 1 to 3 months of reservation in its schedule. As for the Facebook followers, they went from 6200 to 18600 in 2 months.
Creation and realisation of the communication, website and social networks.