Leerdammer – Action Illy

Leerdammer: Brand activation illy

To position Leerdammer in the context of breakfast and to make people forget the eternal Gouda cheese. Action goal achieved: 235,000 people woke up Luc for a chance to win an espresso machine!

235,000 unique visitors
56,730 opt-in addresses

Creation and realisation of the Flash website (images/sound) and the online campaign in 2008.